Marketing content generation is one of the most sought after use cases of GPT, or ChatGPT in particular. But using a public AI service has its limitations and risks, that makes it inefficient and prone to security issues. CustomGPT solves these problems to accelerate content generation for variety a variety of marketing workflows.
This post was originally published in CustomGPT.
Use Case: Marketing Content Generation
Problem Statement
Marketing teams and agencies are always on their feet, searching high and low for critical company information, to craft content. Relying on external LLM services like ChatGPT involves security risks.
Realization Approach
A custom GPT chatbot that can assimilate all the company’s information, including product data, website content, guides and brochures to synthesize detailed and compelling content.
Solution Space
All marketing workflows relying on content writing get an instant boost with generative content specific to company’s repository without the risks of sharing critical company data with external GPT services.
CustomGPT for Marketing Content Generation
CustomGPT is a powerful tool for generating product marketing content for your business to use in blog and social media posts, in email marketing, and in writing product descriptions.
Your marketing teams no longer have to search high and low for critical company information before rewriting it into the format they need. Once populated with company and product data, website content, blogs, and guides, a CustomGPT chatbot can synthesize detailed and compelling content, rapidly churning out key messages that can be refined, if needed, by human experts.
You can read the full guide to creating a CustomGPT chatbot, and here’s the information you’ll want to focus on uploading to create a CustomGPT for marketing:
- Detailed product data, covering features, pricing plans, offerings and functionality, FAQs, technical guides and specifications and insights from blogs
- A complete overview of your website by integrating materials using the sitemap
- All existing sales and marketing collateral, including brochures, one-pagers, and presentations
- Case studies on how your product or service has helped clients, emphasizing challenges, solutions, results, and customer feedback
Once your data is uploaded and your chatbot is set up, you’ll start by testing its responses, adjusting parameters, and adding more data accordingly to ensure its generating effective marketing content. These are the kinds of questions it can answer:
- Could you share success stories or customer testimonials related to our product?
- In what ways does our product enhance efficiency or productivity for users?
- How can our product be tailored to suit the unique needs of individual customers?
- Can you provide examples of diverse use cases that highlight the versatility of our product?
- Share details about recent updates or improvements made to our product.
- Are there any upcoming events or milestones related to our product that we should emphasize in marketing materials?
- How does our product address specific pain points for our target customers?
Now, let’s look at a few specific marketing tasks for which you can use CustomGPT.
Create emails that convert
You can use CustomGPT to generate email content and follow-up emails based on user interactions that include additional information, discounts, and complementary products. If you have a CustomGPT Q&A bot for your customers, which we’ll cover next, you can promote that link in your emails, encouraging customers to engage with you further.
Build comprehensive product descriptions
This is especially handy if you have a complex product, multiple products, or products that iterate rapidly. You can use CustomGPT to create relevant and up-to-date descriptions, quickly picking out specifics for a niche channel you might want to add. You can also ask CustomGPT to create content with specific SEO keywords.
Write blog content in your tone of voice
CustomGPT’s RAG technology means the content generated by your CustomGPT bot is not only wholly relevant to the data you have provided in the training process but also fits your tone of voice. You can train your CustomGPT to write like you by uploading content that demonstrates your tone, adding tips or samples that outline your writing style, and tuning your persona so CustomGPT writes in a certain way.
Automate SMS functionality with Twilio
One of the platforms CustomGPT integrates with is the messaging platform Twilio. Once set up, your bot can engage by SMS and automatically keep customers up to date with discounts, products, and features. Find out How to Integrate CustomGPT with Twilio.
Read CustomGPT for Product Marketing: Automating Content Generation to learn more!
CustomGPT for Product Marketing Q&A
Generative AI has vastly accelerated chatbot technology in the past twelve months. Where outdated chatbots give robotic pre-programmed responses, generative AI understands context and responds in an engaging, conversational manner that can help to convert customers.
Here’s an example of a CustomGPT chatbot for a mobile phone accessories store on Shopify:
Again, a CustomGPT for marketing Q&A relies on the data you upload and the parameters you set, so you’ll want to upload all your relevant product and customer service information. CustomGPT uses OpenAI’s ChatGPT technology with an added layer that prevents the bot from “hallucinating” or giving false information.
Using your own business content, a CustomGPT bot will provide accurate and trusted responses in a user-friendly interface, and it can be built in minutes. First, you’ll create the bot and upload your data. Then, you’ll spend time customizing the user experience, conversational settings, and chatbot persona so your bot responds exactly how you’d like it to. You can teach your bot to recognize a sales opportunity or a complex problem and escalate that customer to a human agent.
Once you’ve tested your CustomGPT chatbot it will be ready to deploy to your website to quickly serve your customers 24/7 and in multiple languages if required.
Read CustomGPT for Product Marketing: Automating Product Q&A to learn more.
We began this article with how using a CustomGPT bot internally could assist your marketing team’s content-generating and content-marketing efforts. Not only can CustomGPT act as a searchable repository of all your corporate and product information, generating this into usable marketing outputs, but it can also produce SEO content and help you ensure your SEO efforts are on track.
Training CustomGPT for SEO
Interpreting and keeping up to date with Google’s constant search algorithm updates is no mean feat and usually requires an SEO expert to define and refine what every update means for your SEO strategy. You can create your own SEO bot with CustomGPT, uploading everything you know and want to know about SEO and asking your questions.
By uploading your specific and accurate company and product information and your SEO strategy, guides, and updates, CustomGPT can become a content marketer’s dream intern.
Here are two major ways you can use CustomGPT for SEO.
Keep up with the ever-changing world of SEO
The chances are you have multiple sources of SEO guidance besides Google’s updates. A custom GPT bot can be populated with all of this and used to answer marketer’s questions. As long as it’s constantly fed any changes, it’ll be up to speed in seconds, instantly informing your content marketing team as they work.
Make a writer’s assistant
A CustomGPT bot can be populated with far more than SEO guidelines. It can become a repository of all of your organization guides, product information, content, brand guidelines, and even industry information. Your content creators can ask for and check the information they turn into the voice of your business, making it better and more accurate. The faster your creators can create, the better your content will be.
Read CustomGPT for SEO & Marketing: Master SEO with AI to learn more.
Getting Started with CustomGPT for Marketing
As you can see, CustomGPT can be used to power marketing efforts internally and externally. Internally, a CustomGPT bot is a repository of company, product, and marketing knowledge and collateral that can create content, save time, and enhance the productivity of your marketing team. Used externally, a CustomGPT bot can serve all your customer’s product and service inquiries naturally and accurately for better, faster customer service.
A CustomGPT bot can also help to generate sales; read CustomGPT for Sales Teams: Galvanishing Conversions with AI to learn more.
To find out how easy it is to create your own CustomGPT bots, check out our full guide.
